Recipe for success: Eilenberger’s Bakery reports blockbuster holiday season

Monday, February 01, 2021

After 123 years, Eilenberger’s Bakery still has the recipe for success. The historic main street bakery, owned by Bill Jones of Palestine, sold more than 100,000 products during the holiday season. Sales increased by roughly 35%, drawing thousands in increased revenue to the Palestine store.

Eilenberger’s hired an additional 15 employees to bake, pack and ship during the holiday season, offering them overtime four weekends in December. Higher business volume is partly due to selling complementary products, including Mary of Puddin Hill confections, Cherokee Popcorn, and Aloha Island Coffee Company, which the company acquired during the current ownership.

This holiday season, Eilenberger’s Bakery sold roughly 35,000 of its own Texas Pecan Fruitcakes, accompanied by high sales of Mary of Puddin Hill confections.

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