Jucy’s Taco Has Expanded Into Palestine

Jucy’s Taco has come to Palestine! They are serving up fresh tacos that are fan favorites throughout East Texas, and fast becoming a staple in the city. “There was an opportunity for us to expand our brand into Palestine from Marshall, Longview, and Henderson. Opening a Jucy’s Taco in Palestine was a natural progression for our brand, and we are pleased by the amazing reception we have received from the community. Everyone has been very welcoming,” said Molly Anthony, Owner/Operations Manager of Jucy’s Hamburger/Jucy’s Taco. 

Jucy’s Taco is part of the Jucy’s Hamburgers family – a chain of family-owned restaurants serving fresh, locally sourced food that is full of flavor. This East Texas favorite is the brainchild of Ronny Maxey, a Longview native who founded Jucy’s Hamburger in 1980. They have been serving up full-flavor burgers that are cooked to order for 40 years and have been recognized by Texas Highways Magazine (Nov. 2015) as the # 1 BURGER IN TEXAS. The family credits their success to their hands-on approach, the dedication of their committed team, and their ability to source fresh local ingredients.

“It all starts somewhere. For us that’s fresh produce and meat that’s sourced locally. Our tortillas are made right down the road and taco shells are fried daily in-house. We also grate our own aged cheddar cheese for the ultimate in flavor. Plus, our beans never come from a can – we make them ourselves. Our salsa and guacamole are made in house as well – fresh just for you. Our motto is serving fresh food – fast so that our customers can enjoy their meal and focus on spending time with their families.” 

Jucy’s Hamburgers/Jucy’s Taco’s ability to source local ingredients is made possible, in part, by their East Texas location. Within the state they have access to the farmers and ranchers that make the highest-quality ingredients. 

Another unique aspect of the company is that it truly is a family affair. After Ronny Maxey had started the first restaurant in 1980, he began to get his children involved in operations. Ronny’s daughter, Molly Anthony, a 1999 graduate of Texas A&M, and her husband Dustin, have worked for Jucy’s Hamburgers for close to twenty years and helped to create the Jucy’s Tacos brand (they have ownership in all of the Jucy’s Tacos restaurants). In addition, Ronny’s son, Miles Maxey, a 2015 graduate of Texas A&M, and son-in-law Jeff Kiefer, joined the company over five years ago.

Family members have worked at the restaurants, both on the front lines cooking and helping customers and in the office. They take their role as owner/operators very seriously, working to ensure that customers have an incredible experience every time. There are stories of family members walking into one of the restaurants and jumping in to help, whether they were scheduled to work or not - that’s the type of hands-on approach they take every day. This level of personal attention has worked and helped them to earn awards for making some of the best food in the state. 

We welcome Jucy’s Taco to 702 West Oak Street in Palestine. They are open from 10 to 10 Sunday through Saturday. They have kept the drive-through open during COVID-19 restrictions. When businesses are allowed to get back to normal their restaurants will open for dine-in.