Register for “Streamline Your Strategy With AI,” a Free Seminar for Palestine, Texas Business Professionals

Business owners who want to learn how to use artificial intelligence (AI) to further their marketing efforts can attend a free seminar by the Palestine Economic Development Corporation (EDC). The seminar is scheduled for Thursday, September 26, from 11:30 a.m. to 2:00 p.m. Attendees are encouraged to reserve their spots online because seating is limited and lunch will be provided.

This seminar will be led by Marsha Lynn Hudson, EdS, a Houston-based online marketing and AI strategist. She is known as the Queen of Online Marketing and has developed a mixture of hands-on activities and in-depth discussions to help Palestine business owners embrace AI and use this tool to further their marketing efforts.

“The biggest thing that people like about my training is that I teach in a simple manner so they aren’t confused or overwhelmed,” says Hudson.

Business owners can learn how to use AI to create marketing content and to clarify their brand messaging. This is also an opportunity to network with potential customers, vendors, and partners in the community. 

Who Will Benefit From This Seminar

Hudson says there are three key audiences who would benefit from attending her seminar:

• Palestine entrepreneurs who are just starting out.
• New business owners who want to build their brands and improve their marketing efforts. 
• Existing business owners who are preparing to grow in the next four months.

Even if your business isn’t in a growth phase, this seminar could help your company with its 2025 planning. You can learn about AI now and apply it to your business in the coming year.

“I hope people come who are in business and aren’t getting the results they want,” says Hudson. “I also want people to come who are skeptical about AI and social media.” 

What Attendees Will Walk Away With

Hudson often encounters people who are afraid of AI or don’t think it’s a good fit for their organization. However, this is a useful tool for almost any business owner who wants to scale their marketing efforts or create engaging content. Hudson has developed this seminar with five goals in mind:  

• Giving attendees a deep understanding of AI and how to embrace it. 
• Walking them through step-by-step prompt creation. 
• Teaching business owners how to use AI ethically.   
• Simplifying marketing strategies for business growth. 
• Using AI so it sounds authentic – not like a robot.

Hudson plans to address people's fear of AI and show how it is a useful tool, not a threat to your organization or a complicated and expensive tech system.  

“AI won’t replace you, but somebody who knows how to use it will,” says Hudson. “AI is your assistant. It is your team member. It is your friend. When you leave, you will feel so much better about AI and realize you can embrace it.” 

How to Prepare Ahead of the Event

You don’t have to be familiar with AI to attend this seminar. It is meant to be an introductory course with options to learn more advanced concepts if you are already comfortable with the basics. The only thing you need is a willingness to learn. However, Hudson says attendees can take three steps to prepare for this event:

• Work on your mindset. Rethink how you approach AI and be prepared to challenge any beliefs you have about it. 
• Put it on your calendar. Commit to showing up once you register. 
• Set a goal. Come prepared with a question you want answered or a skill you want to build.

Attendees can also save time by downloading the ChatGPT app and Claude apps to their phones before arriving.

Hudon’s goal is for each attendee to walk away with at least one thing they can apply to their business. This will provide lasting value for anyone who gives their time to attend. 

What Marsha Is Up To

Attendees can get to know Hudson during this seminar and follow her after the event is over. Marsha Lynn Hudson is the Queen of helping you get on the path to profit. She is writing her next book and developing online courses to support business owners and entrepreneurs. She has been part of the SBDC since 2015.

When Marsha is not working or training, she enjoys reading, writing, and short getaways. She can be found most days with a cup of coffee in one hand and a pen and paper in another. 

Keep Up With Palestine EDC for More Events

The Streamline Your Strategy With AI seminar on September 26 will help business owners improve their marketing efforts with this tool. It is just one of many free events the Palestine EDC hosts throughout the year.

“Growing our community starts with education,” says Christophe Trahan, Economic Development Director at the Palestine EDC. “When business owners in the area have the skills and know-how to succeed, they can expand within Palestine and beyond. Our goal is to provide that education while reducing barriers to accessing it.”

Keep up with Palestine EDC for additional seminars and events you can attend. You can also follow key business development partners like the Trinity Valley SBDC to learn about other resources that will support your growth.